For Liberty Cybersecurity, a Toronto-based cybersecurity firm, a comprehensive digital analysis was conducted to enhance their online presence and user experience. This included a full website crawl and raw data analysis, allowing for a deep dive into performance metrics and content effectiveness. A website hierarchy review was performed to assess navigation structure and improve usability.
Additionally, a quantitative and qualitative audit was carried out, identifying key strengths and areas for improvement. Several technical and content-related issues were uncovered, and tailored solutions were provided to enhance functionality and engagement. Beyond the website, a general content audit was conducted for both the website and social media platforms, ensuring alignment with brand messaging, cybersecurity industry standards, and audience expectations.
All recommendations and solutions were implemented to optimize the website’s overall performance, ensuring a more effective user experience and improved online presence.
